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plow lights
Skip itSoft demand (-92.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great247.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$418K$418K/yr · 173K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$198.40avg listing price — sweet spot $15–$100
Price range
Bad$28.17–$481.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-92.8%90-day search growth — must beat 0% to launch