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plastic rivets
Skip itA deep review moat (6,549 avg reviews) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.97avg listing price — sweet spot $15–$100
Price range
Good$7.18–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Market size
Okay$101K$101K/yr · 114K searches
Review moat
Bad6,548.82avg incumbent reviews — the moat a new listing must climb