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plastic polish
Worth a lookShows searches that convert (14.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Market size
Good$604K$604K/yr · 251K searches
Price range
Good$8.73–$25.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,625avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand