48
pitman arm
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$52.11avg listing price — sweet spot $15–$100
Review moat
Great212.6avg incumbent reviews — the moat a new listing must climb
Competition
Great30%top-5 click share — an open shelf
Price range
Good$24.53–$171.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$253K$253K/yr · 205K searches
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Growth
Bad-10.1%90-day search growth — must beat 0% to launch