58
pintle hitch
Launch itA $985K/yr market growing +3.5% this quarter with returns at 1.8% — clears our launch bar.
Review moat
Great182.25avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Great$985K$985K/yr · 253K searches
Avg price
Good$118.40avg listing price — sweet spot $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$33.70–$387.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price