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52

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Worth a look

Shows a sweet-spot price point ($21.88 avg), but soft demand (-4.5% this quarter) keeps it on the watch list.

Market size 28Growth 23Conversion 45Competition 51Returns 86Price range 74Avg price 92Brand share 59Review moat 70Quality gap 60

Avg price

Great$21.88

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Good$5.64–$41.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good685.83

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$119K

$119K/yr · 152K searches

Growth

Bad-4.5%

90-day search growth — must beat 0% to launch

Reviews