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petcock
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($50K/yr) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Review moat
Great429.95avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.43–$24.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Avg price
Okay$9.98avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 127K searches