53
pdr light
Worth a lookShows beatable incumbent ratings (4.0★), but prices mostly outside the sweet spot ($11.93–$394.83) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great207.32avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.16avg listing price — sweet spot $15–$100
Growth
Good+24.2%90-day search growth — must beat 0% to launch
Market size
Good$290K$290K/yr · 100K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate
Price range
Bad$11.93–$394.83cheapest to priciest tracked listing — scored on the share inside $15–$100