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pc coolant

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Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 18Conversion 32Competition 46Returns 72Price range 93Avg price 95Brand share 3Review moat 75Quality gap 45

Avg price

Incredible$27.38

avg listing price — sweet spot $15–$100

Price range

Great$13.44–$71.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good515.21

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.1%

return rate — above 5% kills the launch gate

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Market size

Bad$31K

$31K/yr · 44K searches

Brand share

Bad99%

top-5 brand share — brand-locked demand

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