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patent leather cleaner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.87avg listing price — sweet spot $15–$100
Price range
Great$10.87–$27.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Market size
Okay$128K$128K/yr · 57K searches
Review moat
Bad4,454avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand