36
panoramic rear view mirror
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$7.15–$33.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Market size
Bad$99K$99K/yr · 105K searches
Review moat
Bad4,081.29avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand