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ouhoe plastic refreshing
Launch itA $2.1M/yr market growing +25.4% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$2.1M$2.1M/yr · 1.2M searches
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great$7.67–$56.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad12,461.88avg incumbent reviews — the moat a new listing must climb