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oil filter housing
Worth a lookShows a sweet-spot price point ($59.00 avg), but soft demand (-37.5% this quarter) keeps it on the watch list.
Avg price
Great$59.00avg listing price — sweet spot $15–$100
Review moat
Great318.1avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$496K$496K/yr · 326K searches
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Price range
Okay$12.88–$225.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.5%90-day search growth — must beat 0% to launch
Signals High Price