49
oil catch can
Skip itSoft demand (-1.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$37.37avg listing price — sweet spot $15–$100
Price range
Great$18.53–$126.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$693K$693K/yr · 914K searches
Review moat
Good989.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-1.0%90-day search growth — must beat 0% to launch