44
oil absorbent
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Price range
Great$7.53–$48.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.89avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 41K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf