47
ohio state stickers
Skip itPrices mostly outside the sweet spot ($5.68–$12.77) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Good563.67avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+33.4%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Market size
Bad$46K$46K/yr · 93K searches
Price range
Bad$5.68–$12.77cheapest to priciest tracked listing — scored on the share inside $15–$100