62
odor bomb
Worth a lookShows a sweet-spot price point ($27.92 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$27.92avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.77–$56.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Okay$194K$194K/yr · 127K searches
Review moat
Bad4,350.06avg incumbent reviews — the moat a new listing must climb