54
obs ford headlights
Worth a lookShows a thin review moat (131 avg reviews), but soft demand (-12.3% this quarter) keeps it on the watch list.
Review moat
Great130.81avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$89.69avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Okay$39.14–$197.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$172K$172K/yr · 98K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.3%90-day search growth — must beat 0% to launch
Signals High Price