46
obd lock
Skip itA small market ($98K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible72.38avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$43.45avg listing price — sweet spot $15–$100
Price range
Incredible$18.21–$89.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+27.2%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.0%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 113K searches
Competition
Bad71%top-5 click share — a locked-up shelf