41
no kings sticker
Skip itSoft demand (-68.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible23.28avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Bad$7.20avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 50K searches
Growth
Bad-68.5%90-day search growth — must beat 0% to launch
Price range
Bad$4.43–$10.97cheapest to priciest tracked listing — scored on the share inside $15–$100