30
no drop seat guard
Skip itSoft demand (-55.0% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$13.77avg listing price — sweet spot $15–$100
Price range
Good$8.17–$26.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad9,643.7avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad$11K$11K/yr · 18K searches
Growth
Bad-55.0%90-day search growth — must beat 0% to launch