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nissan rogue air filter
Worth a lookShows searches that convert (8.6% search→purchase), but a small market ($37K/yr) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.51–$24.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,227.14avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 27K searches