53
nissan pathfinder
Worth a lookShows no brand lock-in (top 5 brands take 32% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Avg price
Incredible$38.75avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Price range
Okay$5.95–$249.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,136.9avg incumbent reviews — the moat a new listing must climb
Market size
Okay$112K$112K/yr · 237K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale