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ngk cr8e
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great207.88avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$6.16–$32.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 24K searches
Brand share
Bad98%top-5 brand share — brand-locked demand