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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Review moat
Great208.57avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Good+52.7%90-day search growth — must beat 0% to launch
Price range
Good$7.41–$26.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$43K$43K/yr · 27K searches
Brand share
Bad100%top-5 brand share — brand-locked demand