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mopar thermostat

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Soft demand (-28.3% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 11Conversion 54Competition 39Returns 40Price range 81Avg price 95Brand share 49Review moat 83Quality gap 53

Avg price

Incredible$40.76

avg listing price — sweet spot $15–$100

Review moat

Great343.33

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.75–$110.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$77K

$77K/yr · 42K searches

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

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