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mo clamp
Skip itSoft demand (-24.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible72.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$74.00avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$18.23–$314.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$66K$66K/yr · 23K searches
Growth
Bad-24.5%90-day search growth — must beat 0% to launch