38
mini catalizador
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good649.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$13.53avg listing price — sweet spot $15–$100
Price range
Good$5.98–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$36K$36K/yr · 359K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.9%90-day search growth — must beat 0% to launch