63
micron gauge
Launch itA $921K/yr market growing +65.2% this quarter with returns at 4.7% — clears our launch bar.
Review moat
Great159.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+65.2%90-day search growth — must beat 0% to launch
Market size
Great$921K$921K/yr · 415K searches
Avg price
Good$108.88avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.90–$258.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale