47
micro fuse
Skip itA concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.00avg listing price — sweet spot $15–$100
Price range
Good$5.05–$40.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,090.44avg incumbent reviews — the moat a new listing must climb
Market size
Okay$223K$223K/yr · 159K searches
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality