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mclovin
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Review moat
Good661.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Avg price
Okay$8.92avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 74K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$5.16–$14.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier