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mazda oil filter
Worth a lookShows low returns (1.1%), but a small market ($52K/yr) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$19.85avg listing price — sweet spot $15–$100
Price range
Great$8.03–$72.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good659.88avg incumbent reviews — the moat a new listing must climb
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Bad$52K$52K/yr · 66K searches