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mazda 3 air filter
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.82avg listing price — sweet spot $15–$100
Price range
Good$7.99–$28.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,399.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Bad$81K$81K/yr · 43K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality