62
map sensor
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Review moat
Great238.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.99avg listing price — sweet spot $15–$100
Price range
Great$6.65–$62.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good$448K$448K/yr · 564K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.3%90-day search growth — must beat 0% to launch
Returns
Bad8.6%return rate — above 5% kills the launch gate