70
magnetic mat
Worth a lookShows a sweet-spot price point ($33.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$33.78avg listing price — sweet spot $15–$100
Growth
Great+95.9%90-day search growth — must beat 0% to launch
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Price range
Great$5.14–$57.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great445.23avg incumbent reviews — the moat a new listing must climb
Market size
Good$458K$458K/yr · 478K searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality