37
magnetic keychain
Skip itA concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$17.03avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$5.08–$27.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,362.13avg incumbent reviews — the moat a new listing must climb
Market size
Okay$104K$104K/yr · 169K searches
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad74%top-5 click share — a locked-up shelf