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magnetic key holder under car
Worth a lookShows searches that convert (11.9% search→purchase), but a concentrated shelf (top 5 take 68% of clicks) keeps it on the watch list.
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Good$477K$477K/yr · 373K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Avg price
Okay$10.74avg listing price — sweet spot $15–$100
Review moat
Okay2,571.37avg incumbent reviews — the moat a new listing must climb
Price range
Okay$4.69–$19.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse