57
lynch pin
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great276.9avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.20–$39.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Avg price
Good$13.78avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Bad$61K$61K/yr · 74K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand