55
lug nut key
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but high returns (8.7%) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$30.78avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Good621.59avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.15–$177.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Market size
Bad$98K$98K/yr · 165K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Returns
Bad8.7%return rate — above 5% kills the launch gate