38
ls starter
Skip itSoft demand (-7.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$79.44avg listing price — sweet spot $15–$100
Review moat
Good1,110.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$8.16–$212.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 28K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate