42
ls oil pump
Skip itSoft demand (-17.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great241avg incumbent reviews — the moat a new listing must climb
Avg price
Great$95.90avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$33.00–$207.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Okay$145K$145K/yr · 73K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Signals High Price