48
log chain
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$37.97avg listing price — sweet spot $15–$100
Price range
Incredible$21.73–$88.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great316.76avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$37K$37K/yr · 43K searches