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loctite 222
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Good1,084.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.14avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Okay$102K$102K/yr · 53K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad93%top-5 click share — a locked-up shelf
Price range
Bad$7.05–$15.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand