53
locking pin
Worth a lookShows low returns (1.0%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good887.17avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.32–$36.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+29.0%90-day search growth — must beat 0% to launch
Avg price
Okay$9.95avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$57K$57K/yr · 117K searches