62
lock pick set
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$19.93avg listing price — sweet spot $15–$100
Market size
Great$901K$901K/yr · 3.4M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.94–$40.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,350.41avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals Low Review Barrier