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lizard flare
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.44avg listing price — sweet spot $15–$100
Price range
Great$6.45–$47.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,916.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad96%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand