53
lippert thin shade
Worth a lookShows a sweet-spot price point ($39.06 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible$39.06avg listing price — sweet spot $15–$100
Growth
Great+74.5%90-day search growth — must beat 0% to launch
Price range
Great$15.55–$117.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great482.78avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Market size
Good$423K$423K/yr · 186K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand