32
lippert rv steps
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Good+37.7%90-day search growth — must beat 0% to launch
Review moat
Good1,108.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$311.15avg listing price — sweet spot $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$74K$74K/yr · 31K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$42.37–$650.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand