44
lippert on the go rv ladder
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Growth
Great+61.5%90-day search growth — must beat 0% to launch
Review moat
Good638.3avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$154.13avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$281K$281K/yr · 92K searches
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$78.21–$235.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price