51
liftgate switch
Worth a lookShows a thin review moat (33 avg reviews), but soft demand (-5.2% this quarter) keeps it on the watch list.
Review moat
Incredible33avg incumbent reviews — the moat a new listing must climb
Avg price
Great$76.16avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$7.55–$291.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$101K$101K/yr · 15K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch